My results for the Vals survey was an experiencer and then secondary being a striver. I do believe my results are accurate. Reason being ive always worked just to be able to stay updated on the latest trends and electronics. I also do strive for excitement and new things in my life. I do also agree with my secondary type of being a striver. Growing up I was very much influenced on opinion and approval of others. I do disagree with the whole job and career statement. My finances do however affect my shopping habits.
I do not think the results have anything to do with the target market person for rei. we concluded that our person actually is very interested in camping, fishing and hunting. none of these things are influenced by the results i recieved except they do strive for exciting things in life. I dont think the person in this target market would spend most of their allowance on shopping or trying to buy the latest electronics.
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