Kohl's Expansion.

Kohls is one of the largest "discount" department stores in the United States. Kohls was founded in 1962, in Milwaukee Wisconsin by the Kohl family. The purpose of Kohls was to appeal to the audience as value-oriented. Kohls goal was achieved successfully because Kohls provide fashionable apparel at a discount price. Kohls then recieved a reputation for good value, attactive stores, with a wide selection of choices for the customer.
In 1978, Kohl was adopted by the Batus Retail Group (British-American Tobacco Company). This made Kohls expand from 10 to 39 throughout the states Wisconsin, Indiana, and Illinois. Kohls is the fifth-largest discount and the 23-largest retailer in the United States. Today, Kohls sales exceed 14 billion. Kohls now has 800 stores. By the year 2010, Kohls goal is to have approximately 1200 stores.