VALS SURVEY

My results for the Vals survey was an experiencer and then secondary being a striver. I do believe my results are accurate. Reason being ive always worked just to be able to stay updated on the latest trends and electronics. I also do strive for excitement and new things in my life. I do also agree with my secondary type of being a striver. Growing up I was very much influenced on opinion and approval of others. I do disagree with the whole job and career statement. My finances do however affect my shopping habits.
I do not think the results have anything to do with the target market person for rei. we concluded that our person actually is very interested in camping, fishing and hunting. none of these things are influenced by the results i recieved except they do strive for exciting things in life. I dont think the person in this target market would spend most of their allowance on shopping or trying to buy the latest electronics.

Kohl's Expansion.

Kohls is one of the largest "discount" department stores in the United States. Kohls was founded in 1962, in Milwaukee Wisconsin by the Kohl family. The purpose of Kohls was to appeal to the audience as value-oriented. Kohls goal was achieved successfully because Kohls provide fashionable apparel at a discount price. Kohls then recieved a reputation for good value, attactive stores, with a wide selection of choices for the customer.
In 1978, Kohl was adopted by the Batus Retail Group (British-American Tobacco Company). This made Kohls expand from 10 to 39 throughout the states Wisconsin, Indiana, and Illinois. Kohls is the fifth-largest discount and the 23-largest retailer in the United States. Today, Kohls sales exceed 14 billion. Kohls now has 800 stores. By the year 2010, Kohls goal is to have approximately 1200 stores.